Insights
What we
What we
know.
Research, findings and working methods from our monitoring of how UK law firms appear in AI search. Everything we publish here follows the same rule as our client reports: evidence, inference and assumption, clearly tagged.
The playbook · Updated July 2026
How UK law firms get cited by AI answer engines
The working playbook we use at Headnote Studio, published in full: the shift from links to answers, the nine techniques that move citation, the technical checks most firms miss and a 90-day roadmap.
Read it →
Findings
UK legal AI visibility - what repeated testing shows
What logged-out, repeated runs across the main AI assistants reveal about which regional firms the engines name, and why.
Coming soon
Start with your own numbers
See what the machines
See what the machines
say about your firm.
A one-page snapshot of how your firm appears across the main AI assistants, with dated screenshots - free for eligible UK law firms.